OUGD502 Study Task 1 | Taking Care of Business Feedback & Evaluation

Feedback from Danny:

"The ‘bullshit filter’ and straight talking creativity offering with 4 members.

A potentially interesting business, but needed to ‘show’ more of the creative

offering to engage the viewers. You must spell check, mistakes in your own work illustrate a potential weakness in clients work?

Tone of voice in presentation, pace and establishing a platform or ‘mood’

or brand equity (value) meaning ‘why’ clients would choose Distil above all others

and that is the finding or establishing a USP.

Good thinking about location and The Google Campus consideration is good, but

more time in the process of identifying the ‘uniqueness’ Distil may offer and why?

Your presentation needed more positivity and to consider more collaborative

opportunity as a business. Preparation, tone of voice, pace and volume is one that you need to consider and this will come with practice and time.

Take time to rehearse and run through as this will highlight all the points I have made.

Well done and you can build on this if you feel like it?"

Evaluation

This task was challenging but also a lot of fun. I'm not normally a huge fan of working in a group as it can often be hard to agree on certain aspects of the project, sometimes major aspects that can prevent the work progressing. This was not the case with this brief as we were able to choose our groups and work with people we felt like we could communicate well with. As we are all friends it made it easier for us to voice our honest opinions and maybe fight for our individual ideas more rather than backing down if someone doesn't like it. 

My group worked very well together and we managed to organise everything using social media and the file sharing tool Google Drive;t his allowed us to communicate well to make sure everyone was on the same page when it came to work and deadlines. Each of us had allocated tasks that needed to be completed in order for the presentation to be ready for the deadline. 

This brief taught me to think about the business side of the industry a lot more than I ever have in the past. It also got me thinking about what I might do once I graduate; whether to work freelance, start my own studio either by myself or with other(s), or join an existing studio.

As for the presentation, I really do not like speaking in front of others and I feel this may have let my group down as the rest of them are all very comfortable when presenting. Even after all the past presentation that I have done on the course it still doesn't make it any easier, and as this is something I may have to do a lot of in my career depending on what route I go down, I'm going to have to try get over it.