Movement
The type seen here is inspired by movement. I asked Vanessa from Blok whether they had ever thought about relocating or opening a new studio else-where and she replied saying that she used to be able to move around a lot and just simply take Blok with her as it was only a small studio at the time; she called this 'the nomadic Blok'.
I moved and rearranged the letters to represtnt how Blok moved around and it is relevent to 'the nomadic Blok' The line under the O is placed there to help the reader follow the correct order of
B L O K, but it is also the line that strikes through the O. The idea is that with the movement it has fallen.
Strength
I put this type all the way across a double page spread as the words that Vanessa used were very powerful and direct. I wanted this quote to be very impactful and bold so I took inspiration from Blok's 'PAR' book and placed the type across two pages. I dropped down the last part of the quote just to add more impact, by doing this it makes the reader pause, adding impact.
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