Wednesday, 16 March 2016

OUGD502 Studio Brief 1 | Creative Report - Evaluation

This brief has been a lot of fun for me and has also taught me a lot about the industry and the world of graphic design outside of university. One of the first things I realised was that I had a very limited knowledge of studios and designers, and that I need to fix this anyway, but even more so for this brief. Once I found a few studios and creative I really liked, it was then time to contact them to see if they would take the time to answer a few of my questions. At first I just sent the list of questions in my opening email along with telling them who I am and why I’m writing to them. To no surprise those couple of people didn’t get back to me so I realised I should send an initial email to let them know who I am and what I do, and then ask them if they would be willing to help, rather than assuming they would in the first place. After I sent my first email keeping this in mind, I got a reply straight away from a studio in Toronto which I really liked. I then went on to send the interview questions in a following email and also talk about a possible placement. I think I have achieved what this brief was trying to get us to do; make a strong contact in the industry.

As for the creative report I think it came out pretty well. I wanted to use this opportunity to try some new things and take inspiration from Blok’s work and implement it into my own, which I think I did successfully.


If I were to do this brief again I would definitely start earlier and just try and get in touch with as many studios as possible, rather than stopping once I got a reply or two. I feel this would have just backed up my submission while also helping me get used to talking to potential employers and other people in the industry. I do plan on keeping in touch with a couple of studios and even if people reply after the submission, I will go ahead and ask them my intended interview questions.

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