Looking back at OUGD602 I am quite disappointed with how I approached it, I should have got at this module with a lot more enthusiasm than I actually did. Although this is the case, I did learn quite a bit from PPP and gained some important experience that will help me with my decisions after university regarding my career.
My placement at Pinpoint was not a good choice. I regret not going to a studio more suited to me and my design practice and interests. The work I was doing for Pinpoint was not exactly what I like doing or plan to do in the future, but I was able to do it and wanted to help the team. It was more illustration work than anything, designed to be uploaded to their clients' website blogs. Pinpoint are an 'agency' rather than a studio. I don't think there is an official difference, but Pinpoint were very much business orientated rather than being creative. This is something I will take forward with me in the future when looking for placements and internships as I want to be in a creative environment with other creative people.
One of the highlights of Level 6 for me was my trip to Hong Kong. This trip really made me appreicaiate other cultures and communities and influenced my inspiration and work quite a bit. I was able to do a whole project based around Hong Kong and photography wich I really enjoyed. While I was there we visited Ogilvy & Mather, an advertising and marketing agency that is world renowned for their work over the past 60 years or so.
While we were there we got a tour of the offices and saw the different teams and creatives that make up an agency as a whole. It was interesting to hear about how the different sectors communicate and how they ed up with a finished campaign.
After the tour, John Koay, the Creative Director, gave a presentation talking us through his career and some of the briefs and campaigns he has worked on. This talk was super interesting and honestly really inspiring. At such a young age he had already worked in 3 major advertising agencies across three different countries and became Creative Director at Ogilvy & Mather.
I learned a lot from this talk and it really inspired me to want to travel and test different cities before I try and get a permanent job.
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