OUGD402 Studio Brief 2 | Logo & Brand Concept - Convenience

I often get told I'm a very laid back person. In the past this has gotten me into a bit of trouble because my teachers didn't like how I wasn't stressing over work, tests and deadlines.

I'm a big fan of convenience and I think this stems from my relaxed nature. I don't particularly like fuss and I like things to go smoothly, like most people. Due to this I wanted to design my brand around the concept of 'convenience'.


The logo I designed for myself is just thick, simple lines. Nothing too complex.
I also designed it so it is symmetrical both horizontally and vertically, which allows me to not worry about it being printed the right way up or if it's been flipped and things like that.

I like monotone colours, so I kept my brand to four colours; black, dark grey, light grey and white. This allows for easy, consistent print.

For my business cards, I wanted to keep to my concept, so it got me wondering how a business card could be any more convenient? Then I thought it would be great if you could just pass the business card straight someone without worrying about whether it's upside down or not which I then went with to design a business card that works both ways, like me logo. The upside to this is the other person can glance at it as soon as they get it without having to rotate it and instantly read it.