Evaluation
I am happy with how my final designs have turned out despite a few difficulties along the way. I'm also rather pleased as when I first received ‘violence’ as my word I was unsure on how to approach it and how I would be able to communicate it through type. I think the key element that worked well with my letterforms were the sharp points and edges judging by by feedback from the two crits and from just discussing work within the studio. This was pleasing to hear because this was my preferred route to take for Studio Brief 2. There were a few parts of the outcome I’m not as happy with such as the brush strokes letterform due to the fact it looks a bit cheap and almost a gimmick font. Other ideas I explored that didn't work so well were the obvious options such as making the letters out of weapons, or blood dripping off the glyphs, but I scrapped these ideas straight away as I made a clear choice not to make my typeface so cheap and obvious at the start. I faced a few challenges during this brief such as trying to create enough content that would be suitable to supply sufficient feedback. At times I would be stuck for an idea for a long period of time before realising what could be done next, I got round this problem by constantly tweaking Futura and other designs to see what could be created. I will do this for future briefs too as it sparks ideas, but I think more sketching would have been helpful. During this brief I wish I had done my hand-rendered work. I avoided this because I wanted the letterforms to be very precise and exact, and if I were to draw it it wouldn't come out perfect. Now, I realise this doesn't matter for interim crits and general idea generating.
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