OUGD602 - DBA [uncompleted]

I was unable to complete DBA as we were initially in Hong Kong for the preparation week and then after Hong Kong I was ill and then doing my placement at Pinpoint. Me and Alex briefly discussed the idea behind the project but I took a step back and Alex completed it. He did a really good job with the project but I don't feel I can fully put my name to it.

OUGD602 - Module Evaluation

Looking back at OUGD602 I am quite disappointed with how I approached it, I should have got at this module with a lot more enthusiasm than I actually did. Although this is the case, I did learn quite a bit from PPP and gained some important experience that will help me with my decisions after university regarding my career.

My placement at Pinpoint was not a good choice. I regret not going to a studio more suited to me and my design practice and interests. The work I was doing for Pinpoint was not exactly what I like doing or plan to do in the future, but I was able to do it and wanted to help the team. It was more illustration work than anything, designed to be uploaded to their clients' website blogs. Pinpoint are an 'agency' rather than a studio. I don't think there is an official difference, but Pinpoint were very much business orientated rather than being creative. This is something I will take forward with me in the future when looking for placements and internships as I want to be in a creative environment with other creative people.

One of the highlights of Level 6 for me was my trip to Hong Kong. This trip really made me appreicaiate other cultures and communities and influenced my inspiration and work quite a bit. I was able to do a whole project based around Hong Kong and photography wich I really enjoyed. While I was there we visited Ogilvy & Mather, an advertising and marketing agency that is world renowned for their work over the past 60 years or so.

While we were there we got a tour of the offices and saw the different teams and creatives that make up an agency as a whole. It was interesting to hear about how the different sectors communicate and how they ed up with a finished campaign.

After the tour, John Koay, the Creative Director, gave a presentation talking us through his career and some of the briefs and campaigns he has worked on. This talk was super interesting and honestly really inspiring. At such a young age he had already worked in 3 major advertising agencies across three different countries and became Creative Director at Ogilvy & Mather.

I learned a lot from this talk and it really inspired me to want to travel and test different cities before I try and get a permanent job.

OUGD602 - Catalogue Studio

I've been aware of Catalogue's work for a while now but more recently I've really started to like it. I bought a publication a few weeks ago called 'Brick' and really liked the design of it. When looking into what studio designed it it turns out it was Catalogue. I regret not looking into tome sort of placement this year but again, once university is out the way I will be pursuing this.

I feel like a placement at Catalogue would be very helpful for me and my future aspirations in editorial design.

http://www.thisiscatalogue.co.uk/

OUGD602 - Kid. Studio

A studio I rally like the work of is 'Kid.' in Toronto. They are not specifically graphic design but rather just creatives that work with video, photography, branding and web design.

http://kidstudio.co/


I designed some posters as a personal project based on the studio that I was planning on sending with a copy of my portfolio in hopes of a placement or internship. I don't think I will follow this through as I don't think it's the best approach but the posters still came out looking pretty nice.

After university once I have completed my portfolio as best it can be, I will enquire about a placement or internship at Kid.

OUGD602 - Personal Brief | USA Posters

2016 was a big year in American politics and it caused a great divide not only in the country but around the world. Issues stemmed from Donald Trump's win over Hilary Clinton and the policies that he stood for.

I personally I am not a fan of Trump and his views, so wanted to make a set of posters that reflected my thoughts on some of the issues The United States is battling.

Refugee:
This poster is a response to limiting refugees and was designed when Donald Trump refused access to the USA from certain muslim countries. It comments on how little danger refugees pose to their society as there had been a lot of anti-refugee propaganda flying around at the time supporting Trump's decision arguing that terrorists could pose as refugees and cause harm to the nation.

The design behind my poster is quite abstract and conceptual.

- The percentage symbol's (%) two circles represents the the two sides of the story; Americans and refugees. These circles are actually the exact same shade of grey but just appear to be different due to the shades they are on top of. This reflects that everyone in the world is the essentially the same and deserve to be treated like so. The point is that Americans and the rest of the world only seem to be different people due to their background and where they live.

- Type wise I repeated the statement/fact over and over again because I feel it is the most important message of the poster.

Great
This poster focuses on Donald Trump himself and his campaign slogan, 'Making America Great Again'. The poster is meant to convey everybody's lack of surprise when told about another bad Donald Trump decision, using the word 'great' sarcastically.

The poster sarcastically shows the process behind Trump attempting to make America 'great' again and the riots that broke out in protest to Trump. These riots and protests were against Trump and his racist views.

US, A
After the protests started taking place I wanted to design a poster that could also possibly used in these events.

This poster is meant to highlight people's personal views on America and what they stand for.

The type is a mixture of USA and 'Us, a...'. The idea behind it is that people are able to write on these posters reinforcing how America needs to stick together and not let hate cause a divide in the country.

The smaller type reads 'he will not divide us' which isa slogan often chanted at Trump protests. It is laid out to reflect a hanging American flag.

OUGD602 | Competition / Personal Brief - Blank Poster

At the start of the year I knew that I wanted to be more experimental in my design work than I had been in previous years. As a good way to practice this was through the 'Blank Poster' Competition. Each week or so, a new word is chosen at random and contestants are to then design a poster around the word.

Unfortunately after a few weeks I stopped with Blank Poster as I started to work on one of my bigger, more substantial briefs which took up a lot of my time and focus.

Here are a few posters I designed for Blank Poster:





'Go'

'Apple'

'Criticism'

'Match'

'Paradise'

http://blankposter.com/

OUGD602 - Live Brief | 'What Are You Laughing At?' Posters

A group of Creative Advertising students had won an Ad Venture competition brief for the European Womens Lobby. They were to present their campaign to judges and professionals at an edcom event in Lisbon, Portugal.

My task was to design a poster to introduce and advertise their campaign. This poster would be displayed around the venue as well as around the general area of the event.

I had already worked with two of the team members in my Extended Practice module; Zeb and Jasper and it went really well so I was happy to do work for them again.

You can view the project here;
http://d-hart-davies1417-ep.blogspot.co.uk/search/label/What%20Are%20You%20Laughing%20At